Newsletter 05/2024
May is slowly saying goodbye to us, and that's the time when business events in particular start to peak. Meeting as many people as possible over great catering and gaining quality contacts before the holidays is the strategy of many attendees. But events aren't only about making contacts — above all they're about time spent in a fun and interesting way.
AI and event organization? Do they go together?
Our long-standing client, Česká spořitelna, regularly proves that it takes innovation truly seriously. At their events, attendees are greeted by a friendly AI lady who welcomes them after scanning a QR code. Behind the deployment of this novelty stands Hana Kochánková 👏 and we're glad we could be her partner during the implementation.
What kind of future can AI have at events?
It can undoubtedly point attendees to the right doors based on which talk or workshop an attendee should have access to, it can speak their language, handle check-in or help those interested choose the right refreshments, and much more:
📅 Planning automation
- Intelligent planning — using machine learning to optimize schedules.
- Attendance forecasting — analyzing historical data and trends.
🧙♂️ Personalized experience
- Chatbots and virtual assistants — integration
- Personalized recommendations — using recommendation systems to suggest activities.
🔑 Ensuring security
- Monitoring and analysis — using image recognition systems
📢 Marketing and communication
- Automated marketing — attendee segmentation and campaign automation.
- Content optimization — analyzing content effectiveness and suggesting adjustments.
#stronger thanks to innovative events too
When Tomáš Salomon said: "The strongest factor of growth is courage." everyone at Česká spořitelna took it to heart. And how better to show courage than to turn the Trade Fair Palace into a home of ideas, art, and technology?
As part of the Česká spořitelna Leadership Conference 2024, we wanted to contribute to this concept for our long-standing partner, and we prepared an upgrade of the Social wall module, from which the photos that employees uploaded to the social wall were projected directly onto an LED screen with an effect of gradually falling from top to bottom.
Thanks to these little touches, employees then feel that they are just as important as those in senior positions.
📱 The Social wall makes it possible to strengthen the natural involvement of visitors in everything that's happening, not only during the event. They then take away a much stronger experience from the event.
The Recruitment Academy Awards 2024 are just around the corner
Do you think you have the best career pages of all? You'll find out that and more today at the 9th edition of the competition for companies that push HR marketing forward 👉 The Recruitment Academy Awards 2024 are back again 🎉
As the main partner, it will be our honor that our CEO Zdenda will today announce the winners of the two main categories — career pages of the year for small and large companies 🏆 🏆
Will we meet you there too? 💙
PS: A few tickets are still left
How to overcome a crisis at a time when events weren't a priority?
At Happenee we have openness as a core value, without which we can't… and don't even want to imagine operating, not only within the team but also toward our clients.
In an open confession on Tomáš Braverman's podcast, you'll learn how, in the financially demanding period after Covid, Happenee took a very sharp turn. And did it make it through?
📽 You can play the podcast episode on Youtube or Spotify
