One communication layer for every event e-mail

Every e-mail an event sends, from the invitation to the day-of ticket, runs through one consistent layer, with segmentation by group, status and language built in.

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Tailored to your events.

4.7 on Capterra · verified reviews

Used by teams sending event e-mail from one place, on brand, in every language

The operational reality

Event communication is stitched across systems that were never built to connect

The result is inconsistent branding, missing language variants, and attendees who do not know where their ticket is. Happenee treats communication as part of the operating model. Sender identity, attachments, language routing and targeting are event-level settings, not per-message improvisation.

Event e-mail today On Happenee

A marketing tool here, a transactional service there Invitations, confirmations and campaigns in one layer

Reminders sent to people who already canceled Targeting by live registration status

Who got which e-mail, nobody knows Delivery tracked per message and per contact

What it does

Send the right message to the right cohort, in their language

Every send, one layer

Invitations, automatic confirmations after registration or purchase, and campaigns for reminders and follow-ups all run from the same layer.

Sender identity, branding and language variants are shared, a test send goes out before every bulk send, and each delivery is tracked per contact.

Target by status

Address recipients by attendee status: invited, no reply, registered, attended, opened the app.

Status and group combine, so “registered AND VIP” or “no reply AND Czech-speaking” is a filter, not an exported list.

Target by group and language

Segment by group as well: VIPs, speakers, partners, a ticket type, a workshop. Language variants follow each contact’s preferred language, with the event’s primary language as the fallback.

A campaign can be re-run only for contacts added after the first send.

See what landed

Confirmations carry the PDF ticket with its QR code, an ICS file and a link into the event app, plus a personal registration link where you need one.

Sends, opens and registration state are then visible per recipient cohort.

Key features

The controls behind every invitation and campaign

Invitation E-mail module

Send with direct personal links (non-forwardable) or public links (shareable), straight to the contacts assigned to the event.

Confirmation e-mails

PDF ticket, ICS file and a link into the event app, with three variants when approval is enabled: pending, approved, rejected.

E-mail Campaigns module

Scheduling, a custom header image and a per-campaign sender identity for reminders, follow-ups and segmented outreach.

Combined status & group filters

Target by status and group together: “registered AND VIP” or “no reply AND Czech-speaking”, across any workspace group.

Send to newly assigned contacts

Re-run a campaign only for attendees added after the original send, so nobody added late is missed or e-mailed twice.

Event-level identity & test sends

Central control of sender, reply-to, footer and header image, with test sends for invitations and campaigns before every bulk send.

Across the event lifecycle

Invitation, reminder, follow-up, sent to one audience

Build the audience

Send the first invitation wave to imported contacts through the Invitation E-mail module

Schedule reminder campaigns at T-7, T-3 and T-1 days

Run targeted campaigns to VIPs, speakers, partners, or a specific ticket group

Use Send to newly assigned contacts to reach attendees who joined after the initial send

Run it live

Deliver a day-of campaign with the PDF ticket attached an hour before doors open

Communicate logistics changes to specific groups or workshop cohorts

Confirm on-site arrivals with automatic state updates feeding the targeting filters

Close the loop

Send follow-up campaigns: thank-you, feedback link, photos, recording

Keep full send history and statistics per campaign

What you get

A communication funnel you can actually measure

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30-minute call · tailored to your events

One consistent layer

One communication layer for every event in the workspace, with the right message reaching the right cohort in their language.

Fewer misses

Fewer duplicate sends and fewer attendees missing their ticket, with a structured hand-off from e-mail into microsite, registration and event app.

A measurable funnel

See the communication funnel: send, open, registration, on-site, instead of guessing from scattered systems.

Fits

Communication runs on data the rest of the event holds

Platform overview

Registration & Access

The status data that drives every send.

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Event App

Push announcements for when e-mail is too slow.

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Contacts & Audiences

The audiences and language groups you target.

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Trusted across industries running events as a system

“You don’t need any other apps. Everything is connected and continuously developed. We really value their support for our events and the flexibility to customize.”

Miloslav TučekCommunication and Event Specialist, Česká spořitelna