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By event type
Internal Corporate Events Town halls, kickoffs and internal programs Customer, Partner & Brand Events Launches, roadshows and VIP events Conferences & Public Networking Multi-track conferences and public events Expos & Trade Shows Exhibitor-led expos and trade shows Community & Association Events Recurring meetups and engagement Learning, Onboarding & Journeys Onboarding and training journeys Test Drives Vehicle booking and on-site operations
By industry
Banks, Insurance & Finance Compliant events for regulated finance Technology & IT Companies Product launches and community events Media, Publishers & Content Audience and subscriber events Infrastructure, Energy & Telco Large-scale events for infrastructure teams Healthcare & Life Sciences For regulated, knowledge-driven teams Communities & Associations Recurring programs for member groups Automotive & Mobility Launches, dealer events and test-drive programs Public Institutions & Education Structured delivery for public programs
By operating model
Recurring Events & Programs One setup, reused for every run Event Portfolio One platform across teams and markets Agencies & Production Client events under each client’s brand In-person Events Hybrid Events Virtual Events
Overview
Platform overview All 14 capabilities in one operating model
Foundation
Registration & Access Tickets & Payments Event Microsites Communication & E-mails Event App Check-in & On-site
Operational Core
Agenda & Sessions Workshops & Capacity Speakers Sponsors & Exhibitors Networking & Meetings 3D Environment
Data & System
Analytics & Integrations Contacts & Audiences
Why Happenee
About
About Happenee The team and mission behind the platform Careers Open roles and life at Happenee Security & Privacy How we protect your data and events
Resources
Blog Playbooks and notes on event operations Interactive Demos Try Happenee from the attendee perspective Product updates New capabilities and fixes as they ship Help center Guides and answers for organizers
Customer, Partner & Brand Events

Start with the right audience and keep the whole journey connected

For marketing teams running customer events, partner programs, launches and roadshows, Happenee keeps invitations, brand, agenda, engagement and follow-up data connected in one system.

Book a demo 30-minute call.
Tailored to your events.
4.7 on Capterra · verified reviews

Used by brands running customer events, partner programs, launches and roadshows

The job

Plan the event around who should be there and what happens next

Define the audience

Separate customers, prospects, partners, VIPs and other groups before the first invitation goes out.

Build the branded journey

Keep the event page, registration, e-mails and attendee experience consistent with the event and the brand.

Make participation lead somewhere

Every audience gets a reason to take part, ending with attendance and engagement data grouped for marketing, sales and partner teams.

What you can run

Customer, partner and brand formats on one event model

Try it as an attendee

Invite the customers and prospects who matter for this event

Build the guest list around customer context, send a branded invitation journey and keep registration and attendance attached to the same event record.

  • Audience groups before the first send
  • Branded registration and confirmation flow
  • Agenda, content and attendee updates in one place
  • Attendance groups ready for follow-up
Explore Contacts & Audiences

Why Happenee

Keep the audience, brand and follow-up connected

Why it works

Start with the audience that matters

Keep customers, prospects, partners, VIPs and other groups organized before invitations go out, then use the same audience context through registration and attendance.

Keep one brand across the attendee journey

Event page, registration, e-mails and attendee app stay connected to the same event content instead of becoming separate projects.

Make participation useful for each audience

Use agenda, meetings, partner content and live communication where they support the reason that audience came to the event.

Finish with groups the next team can use

Keep attendance and available engagement data grouped around the people who took part, ready for export and the next conversation.

Event lifecycle

Audience before the event, engagement during it, usable data after

Before
  • Define customer, prospect, partner and VIP audiences
  • Build branded invitations and registration paths
  • Prepare agenda, content and attendee communication
During
  • Keep access and attendee information connected
  • Deliver agenda, updates, meetings and partner content
  • Record attendance and the engagement the event captures
After
  • Review registered and attended audiences by group
  • Export the data needed for follow-up
  • Copy the proven event structure for the next edition

Key capabilities

Everything customer and partner events need, in one platform

See all 14 modules
Contacts & Audiences

Organize customers, prospects, partners and VIPs into reusable audiences and event-specific groups.

Explore
Registration & Access

Set the right registration and access path for each event audience.

Explore
Event Microsites

Publish the attendee-facing event page from the same event content.

Explore
Communication & E-mails

Send branded event communication to the groups that need it.

Explore
Event App

Carry agenda, content and live updates into the attendee journey.

Explore
Analytics & Integrations

Review attendance and available engagement data, then export what the next team needs.

Explore

Proof

Trusted by teams running customer and partner events

“You don’t need any other apps. Everything is connected and continuously developed. We really value their support for our events and the flexibility to customize.”

Miloslav TučekCommunication and Event Specialist, Česká spořitelna

“We appreciate the personal approach and a product that’s developed specifically around our company, together with the clarity and easy access it offers our customers.”

Petra DovrtilováMarketing Specialist, Weber Saint-Gobain

“A really strong partnership. They’re fast, easy to talk to, and they understand our needs and the challenges behind them.”

Marie JestříbkováEvent Manager, Generali Česká pojišťovna

Discuss your next customer or partner event with Happenee

Book a demo 30-minute call