“You don’t need any other apps. Everything is connected and continuously developed. We really value their support for our events and the flexibility to customize.”
Miloslav TučekCommunication and Event Specialist, Česká spořitelna
One contact database for your entire organization
Contacts and groups live at the workspace level, shared across every event and every year, not locked inside a single event.
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30-minute call.
Tailored to your events.
4.7 on Capterra · verified reviews
Tailored to your events.
Used by teams that keep one audience across a whole calendar of events
The operational reality
When every event is its own dataset, the audience starts from zero each time
You import the same people into a new project, lose the history between events, and rebuild segmentation by hand. Happenee inverts this: the workspace is the container, and each event is a project that draws from one shared audience.
Audiences today
On Happenee
The same list re-imported for every event
One workspace audience every event draws from
Groups rebuilt by hand each time
Groups carry across events, with four uses
No memory of who attended what
Participation history on every contact
What it does
Hold one audience at the center of every event
Store contacts centrally
Keep one contact database at the workspace level, shared across every event, and assign the relevant records to a specific event without duplicating them.
Build a profile that lasts
Capture data from registration forms back onto the workspace contact profile, so each record accumulates history across events instead of resetting.
Manage groups across events
Maintain groups that work from one event to the next, VIPs, speakers, partners, client segments, and reuse them without rebuilding.
Drive targeting by group
Use group membership to drive content visibility, registration form logic and communication targeting, plus reporting filters that segment every export the same way.
Across the event lifecycle
One audience that carries from one event to the next
01
Set up the audience
Plan group structure, type, role, source, segment, before registration opens
Import contacts once into the workspace; assign the relevant ones to the event
Pre-assign attendees so every group, invitation and export starts from a complete list
02
Run it live
Registration answers sort attendees into groups automatically
Group membership drives what each attendee sees
Target e-mail campaigns by group and attendee status, in combination
03
Carry it forward
Attendee data, group membership and custom field values stay on the workspace contact
Recurring audiences stay addressable for the next event without re-import
A contact registered in January can join a workshop in May and a meeting in September, history intact
One audience, every event draws from it
A profile that lasts
Contacts live in the workspace, not the event. Custom fields, consents and participation history accumulate instead of being re-imported.
Groups that do four jobs
One group drives targeting, content visibility, access and reporting. Assign by answer, ticket, import or by hand, and it carries to the next event.
Key features
Audiences held at workspace level, not per event
Workspace contact database
One central database at the workspace level, with manual entry and bulk Excel import.
Controlled import modes
Add new only, fill in missing group data, or overwrite, with preferred language per contact for the correct invitation language.
Custom contact fields
Defined once at workspace level and populated across every event the organization runs.
Groups with four uses
Content and engagement visibility, e-mail campaign targeting, conditional registration questions, and reporting filters.
Seven ways to group
Place an attendee into a group by import, manual tagging, registration answers, nominator, ticket type, registration link, or discount code.
Participation history
Registrations, attendance and check-ins from past events stay on the contact, so the next invitation starts from what someone actually did.
What you get
An audience that compounds instead of resetting
30-minute call · tailored to your events
One source of truth
One contact database shared across every event the organization runs, with an attendee profile that gets richer with each event rather than reset.
Segmentation that compounds
Structured segmentation set up once and reused, so audiences are already there and recurring formats are faster to set up.
Consistent delivery
The right attendees reached every time, with targeting that holds up across channels and across events.
Trusted across industries running events as a system
“They’re constantly rolling out new features and truly listen to their customers and their feedback.”
Markéta UhrováStart it Manager, ČSOB
“A really strong partnership. They’re fast, easy to talk to, and they understand our needs and the challenges behind them.”
Marie JestříbkováEvent Manager, Generali Česká pojišťovna
