One contact database for your entire organization

Contacts and groups live at the workspace level, shared across every event and every year, not locked inside a single event.

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Tailored to your events.

4.7 on Capterra · verified reviews

Used by teams that keep one audience across a whole calendar of events

The operational reality

When every event is its own dataset, the audience starts from zero each time

You import the same people into a new project, lose the history between events, and rebuild segmentation by hand. Happenee inverts this: the workspace is the container, and each event is a project that draws from one shared audience.

Audiences today On Happenee

The same list re-imported for every event One workspace audience every event draws from

Groups rebuilt by hand each time Groups carry across events, with four uses

No memory of who attended what Participation history on every contact

What it does

Hold one audience at the center of every event

Store contacts centrally

One contact database at workspace level, shared across every event, with the relevant records assigned to an event instead of copied into it.

Records come in by hand or from an Excel import that adds only new people, fills in what is missing, or overwrites.

Build a profile that lasts

Answers from registration forms land back on the workspace profile, so a record gains history instead of resetting after each event.

Custom fields are defined once and filled across every event, and past registrations, attendance and check-ins stay on the contact.

Manage groups across events

Groups carry from one event to the next: VIPs, speakers, partners, client segments, reused without rebuilding.

An attendee joins one by import, manual tagging, a registration answer, a nominator, a ticket type, a registration link or a discount code.

Drive targeting by group

One group does four jobs: what content is visible, which registration questions appear, who a campaign reaches, and how a report is filtered.

Assign it by answer, ticket, import or by hand, and it travels to the next event with the contact.

Key features

Audiences held at workspace level, not per event

Workspace contact database

One central database at the workspace level, with manual entry and bulk Excel import.

Controlled import modes

Add new only, fill in missing group data, or overwrite, with preferred language per contact for the correct invitation language.

Custom contact fields

Defined once at workspace level and populated across every event the organization runs.

Groups with four uses

Content and engagement visibility, e-mail campaign targeting, conditional registration questions, and reporting filters.

Seven ways to group

Place an attendee into a group by import, manual tagging, registration answers, nominator, ticket type, registration link, or discount code.

Participation history

Registrations, attendance and check-ins from past events stay on the contact, so the next invitation starts from what someone actually did.

Across the event lifecycle

One audience that carries from one event to the next

Set up the audience

Plan group structure, type, role, source, segment, before registration opens

Import contacts once into the workspace; assign the relevant ones to the event

Pre-assign attendees so every group, invitation and export starts from a complete list

Run it live

Registration answers sort attendees into groups automatically

Group membership drives what each attendee sees

Target e-mail campaigns by group and attendee status, in combination

Carry it forward

Attendee data, group membership and custom field values stay on the workspace contact

Recurring audiences stay addressable for the next event without re-import

A contact registered in January can join a workshop in May and a meeting in September, history intact

What you get

An audience that compounds instead of resetting

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30-minute call · tailored to your events

One source of truth

One contact database shared across every event the organization runs, with an attendee profile that gets richer with each event rather than reset.

Segmentation that compounds

Structured segmentation set up once and reused, so audiences are already there and recurring formats are faster to set up.

Consistent delivery

The right attendees reached every time, with targeting that holds up across channels and across events.

Fits

One set of records for the whole event program

Platform overview

Communication & E-mails

Targeted sends to the groups you keep.

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Registration & Access

Personal invitations from the audience you own.

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Analytics & Integrations

Cross-event reporting on the same records.

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Trusted across industries running events as a system

“You don’t need any other apps. Everything is connected and continuously developed. We really value their support for our events and the flexibility to customize.”

Miloslav TučekCommunication and Event Specialist, Česká spořitelna