Which 9 features not to overlook when choosing a ticketing app for your event?

1. Smooth event registration

The easier registration is for attendees, the more people will attend your event. Leading ticketing and registration apps offer a smooth, user-friendly, and intuitive registration process. The solution you choose should include customizable registration forms and let you offer multiple ticket types or price tiers. Ideally, it should also allow the purchase of add-on packages (better catering, VIP entry, or for example transportation).

2. Secure payment processing

These days, securing sensitive customer data – especially payment data – is more important than ever. People want to pay for tickets quickly and in the way that is most convenient for them, while at the same time automatically expecting that they don't have to worry about their finances. All in all, the right event ticketing system should have robust security mechanisms that ensure secure payment processing. Payment gateways like Stripe, Paypal, or banks' payment gateways directly.

3. Mobile environment

According to recent surveys, around 67% of event attendees believe that having a mobile app for an event is the standard. People are already used to digital tickets and show their mobile phone at the entrance. Take advantage of these expectations and habits. A mobile app can be a great tool for you to communicate with attendees. Using reminders about the event status and communicating news, all the way to various surveys or for example contests, you can maximize the chance that attendees actually show up at the event.

4. Real-time analytics and reporting

Do you need to know how many people have just gone through check-in so you can order another round of open-faced sandwiches or prosecco in time? Then real-time analytics is exactly what you need for that. Today's standard, however, is not just tracking the number of visitors, but also their other activities. The number of poll participations, the number of chat messages, or for example the number of scheduled networking meetings can give you a good picture of the event's success.

5. Marketing and promotion tools

Modern event ticketing solutions can be easily connected with other marketing systems (mailing tool, CRM, database systems) that your team or your client relies on for events. At the same time, they let you share event content on social media or launch promotional campaigns to increase attendance and attendee engagement.

6. Branding and tickets

Your event is meant to be a unique experience and you need to stand out. That's why the app you choose should offer custom branding options not only for the event microsite but also for the registration forms.

7. On-site check-in

Speaking of tickets, the right system/app should also speed up the on-site check-in process while making it easier for your team to handle unexpected situations. Scanning QR codes, wireless printing of name badges, or managing and accessing a digital database of attendees can save you not only time but also staffing costs. At the same time, they improve the impression and experience of the whole event, both for visitors and for your team.

8. Customer support

As with any technology, it's only a matter of time before something goes wrong. If that happens, it's essential to have a team you can turn to for help. Whether it's support setting up the app or on-site support from the app's vendor, before signing any contract, make sure you have this covered from your solution provider.

9. Integration with other marketing and event tools

If you don't want to jump from one platform to another and back again – and manually transfer data between systems – you'll want a platform that integrates with the tools your employees use every day.

Ticketing apps: prices and costs

When purchasing any technology, it's essential to consider what you can afford.

Once you start narrowing down your options, it's important to balance the features you need with your budget. Rather than combining many specialized tools that may not communicate with one another, you may be better off looking for an all-in-one event management solution (all-in-one) that gives you everything you need to run an event – through a single vendor = a single line of communication.

Investing in the right solution can make the attendee experience during the registration process more efficient and increase conversions. At the same time, you'll give your event team members the tools and data they need to continuously optimize the final impression of the whole event. For you, that can mean achieving better business results.

To learn more about why Happenee is the ideal ticketing platform for your next event, try out our demo or let me know and we'll figure something out together.