EMEA and global virtual conference focused on lead generation
Genesys ran its EMEA G-Summits as an exclusive virtual conference on Happenee, with partner booths, speakers from around the world in one virtual studio and interactive attendee engagement.
2 116
Registered attendees in 2022.
4
Events organized in the platform in 2022.
32
Countries taking part in the event.
The challenge
Because of the Covid pandemic, the EMEA G-Summits event had to move online. Instead of boring and lengthy webinars, however, the organisers were looking for a more professional solution. The goal was to organise the event in such a way that attendees would have the same experience as if they were physically at the event.
The solution
The solution was an exclusive 3D environment with partner booths, connecting speakers from around the world in one virtual studio and maximising attendee engagement through interactive features.
“Many thanks to team Happenee in Prague for working together in a new era of virtual event management. Special thanks to Jan Mišák, Barbora Babitzova, Andrea Maštalířová, Evelína Herec, Lukáš Hora and Zdeněk Hesoun for all dedication to our event projects!”
The results
- Greater overall attendance than a comparable physical event.
- Financial savings on accommodation and travel costs for visitors.
- Data from all attendees via CRM integration.
- Better ROI compared to a regular in-person event.
- Six more virtual events planned with the Happenee platform in 2022.