Year-round platform for internal and external events (welcome days for new employees, onboarding days) and conferences
Generali Česká pojišťovna unified communication for its entire community of intermediaries, partners and employees in one interactive event environment.
8 563
Registered attendees in 2022.
25
Events organized in the platform in 2022.
12
Onboarding days organized.
The challenge
Due to the COVID pandemic, the client needed to handle internal communication online. Generali was looking for a unified communication solution for its entire community of intermediaries, partners and employees. They also needed to address training and onboarding days for their employees. Everything had to meet the criteria of an engaging and interactive way of communicating; the focus on attendee engagement and overall impression was essential.
The solution
A customised 3D environment for internal and external events including conferences, training and onboarding. Complete event organization, e-mail campaigns, segmentation, registration and access set up via corporate login (SSO). The 3D environment was created as a gateway to corporate events and for communication between attendees, who could use the social wall or the relaxation room. It also included 3D booths offering company services and products, plus other activities to engage attendees.
“Very good cooperation, they are fast, easy to talk to and understand our needs and problems.”
The results
- Massive attendee outreach, uniqueness, visualisation and entertainment in one place, not only during a pandemic.
- The solution is also used for physical events in a hybrid form.
- Generali uses its virtual solution for brand and community communication.